iON

The new
prestige of living.

For iON, a digital venture by onBT within Kalyon Holding: positioning, market analysis, deck content and the visual language for app and web.

4DISCIPLINES, ONE PARTNERSHIP

AppAND WEB VISUALS

01BRAND STRATEGY

● BRAND DNA

iON

COLOUR

#F4F6F6#1E2124#21B3C6#FFFFFF

TYPE CHARACTERAaWide and open

ONE LINEThe new prestige of living.

01 · BRIEF

A new digital product from inside a holding, with a new name and no story yet.

02 · IDEA

Strategy first, then a clean, premium visual language for the screens.

03 · OUTCOME

From board deck to first app screen, one brand.

The full case study is available in Turkish. TR →

SCOPE