Not what it does.
What it changes.
We tell your product as a story of change, not as a feature list. Live action, motion graphics or both, whatever the product needs.
● WHO IS WATCHING
The person across the table.
Understand what the product is for in a few seconds.
Explain the product the same way in every meeting and at every fair.
Learn how the product works and how to use it.
● ANATOMY OF THE FILM
The order it is told in.
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Catches attention in the first second.
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Shows a situation everyone knows.
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The solution enters.
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Explains the mechanism or the use, step by step, in pictures.
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Shows how life or work changes with the product.
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Closes with the logo and one line.
● HOW WE BUILD IT
One idea
First we find the one idea the film carries. Frame, animation, sound and edit all serve it.
Showing the invisible
When the camera cannot see it, the inside of a product, a process, a number, we tell it with motion graphics. Motion here is not decoration, it gives order and emphasis.
Works beyond the launch
For the Dacia Sandero we shot the digital launch training. A film that explains a product keeps working after launch day, in training and internal comms.
One idea in every length
We plan the hero film, 15 and 6 second versions and vertical cuts together from the start. The idea stays in every one of them.
DELIVERY
● REAL WORK
Two film productions that explain a product, on the launch stage and in training.
Questions.
Live action or animation?
It depends on the product and the message. Things you touch and use usually call for a shoot; processes and technology for motion graphics. Often we combine both.
How long does a product film take?
It depends on the amount of shooting or animation and the number of versions. We set the timeline together after the brief.
What drives the cost?
Shooting days, studio or location, crew, the amount of animation, post-production and language versions. We quote once the scope is clear.
How do you get into the technical details?
We run a brief with your product team and read your documents. You bring the technical knowledge, we shape the story.
Are music and voice-over included?
On request: licensed music, sound design and voice-over in English, German and Turkish.
Which formats do you deliver?
MP4 (H.264 or H.265), ProRes, Lottie and GIF. We plan 16:9, 1:1, 4:5 and 9:16 together from the start.