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● MOTION · COMMERCIALSMOTION

One idea in
thirty seconds.

A commercial builds the clearest sentence in the shortest time. Idea, script, shoot and edit for digital, social and launches, from one team.

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● THIRTY, FIFTEEN, SIX

One idea,
three lengths.

We think a commercial in three lengths from the start. Pick a length and see which frames stay and which drop. The idea always stays.

01STAYS
HOOKAttention in second one.
02STAYS
TENSIONA familiar problem.
03STAYS
PRODUCTThe solution enters.
04STAYS
PROOFThe one showing moment.
05STAYS
BENEFITHow life changes.
06STAYS
SIGN-OFFLogo and one line.

● SHOWREEL

MOTION UNDER

01

Idea and script

From a one-line concept to a shooting script.

02

Shoot

Studio and location production.

03

Edit and versions

6, 15 and 30 second cutdowns.

04

AI-assisted production

Image and sound with LAB when needed.

I

In a commercial, time is the most expensive material. So we first find the one idea the film carries. Everything else serves it.

II

We plan every film in several lengths from day one: the hero spot, 15 and 6 second cuts and vertical versions from the same shoot.

III

The commercial is planned with the rest of the campaign; the same visual language continues on social, in the deck and on the website.

Process.

NO DEMOS, A PROCESS

00:00 · BRIEFWe clarify content, audience and goal together; story and structure are set here.
00:01 · CONCEPTVisual language and key pages, frames or scenes as direction.
00:02 · PRODUCTIONThe full piece on the agreed line, with reviews.
00:03 · DELIVERYIn your format, with editable files.

Frames.

SELECTED FROM OUR WORK

Erawet Lansmanı | Ürün Lansmanı Ajansı - Cambio Global
Commercial Production
Erawet Lansmanı | Ürün Lansmanı Ajansı - Cambio Global
Dacia-Lansman-Fotograf.jpg-2
Erawet Lansmanı | Ürün Lansmanı Ajansı - Cambio Global
Erawet Lansmanı | Ürün Lansmanı Ajansı - Cambio Global
Erawet Lansmanı | Ürün Lansmanı Ajansı - Cambio Global

Questions.

Can you work to a budget?

Yes. We have solutions at every scale.

Do you produce for TV?

Mostly digital; broadcast-spec delivery is possible.

Are casting and locations included?

Yes, as part of production.

Got a story
to tell?

GO TO THE BRIEF FORM →