PORTFOLIO / ● STAGE ● DESIGN

CASE · ARGUSIO · CREATIVE SYSTEM, SALES NARRATIVE AND DECK · 2026

Stay on course.

For a technology and consulting company that measures digital transformation, we built a language it can explain itself with in one sentence. From colour and type to the sales story and the last line said in the room.

CLIENT: argusio
FIELD: Transformation measurement, consulting, software
CITY: Istanbul
SCOPE: Creative Working System · Deck system · Sales narrative and copy · Sales deck · Monthly marketing
YEAR: September 2026, ongoing

argusio sunum kapağı: gece İstanbul'a bakan bir yönetici, konturlu 'Rotada' ve dolu 'kal.'

SLIDE 01 · COVER#ROTADAKAL

01 · STARTING POINT

A strong product. No story yet.

argusio had a platform that measures, benchmarks and tracks, backed by a wide network of consultants. What was missing was a story an executive could grasp in one breath.

The market is full of thick reports from big consultancies saying the same thing with similar charts. The ask: a visual language that sets argusio apart, and a sales deck in the field within two weeks.

160+senior consultants

50+sectors

400+assessments

2 weeksto the first deck

02 · IDEA

Transformation as navigation.

For an executive, transformation is not an abstract idea but a journey they are in the middle of. So we positioned argusio not as software but as a navigation system: it tells you where you are, draws the route and keeps the ship on course.

The core metaphor is the Bosphorus: a narrow strait whose current never stops, crossed safely by those who take a pilot. Transformation is not a destination but a cycle. The story is built on three dangers.

FIRST DANGER

Position

No route without knowing your position. Perception, no data.

SECOND DANGER

Route

When everything is urgent, there is no order.

THIRD DANGER

Course

The report ships, the voyage stops. It ends up on a shelf.

03 · CREATIVE WORKING SYSTEM

Three decisions. The rest is space.

Instead of a thick brand book we wrote the minimum set of decisions so the deck and every future visual come from one hand.

Colour, type and logo. Legibility measured, Turkish characters checked one by one, deck and social frames delivered as editable templates.

Surface 62%

Navy 22%

Brick 11%

DECISION 01 · COLOUR

argusio is brick red.

Brick red leads, navy gives depth. Purple marks only comparison. Colour is a matter of proportion.

#C4461E#8D28D9#10172A

AaInter
400 · 600 · 700 · 900
çğıöşü ÇĞİÖŞÜ

DECISION 02 · TYPE

One family: Inter.

The product UI already uses Inter; deck and ads draw from the same family. No second typeface.

40 / 26 / 18 / 13

argusio

DECISION 03 · LOGO

A wordmark, no effects.

No glow, shadow or outline. Clear space, minimum size and avatar crop defined.

10 pagesColour · Type · Logo · Grid · Templates · ApplicationDelivered at the end of week one

04 · DECK LANGUAGE

Five rules, on every slide.

The deck has its own grammar. What is the old state, what is the decision, where you are in the deck and who is compared with whom: you see it before you read it.

Outline for context, solid for decision
Outlined type carries the old state or the misconception; solid type the fact.
Navigation ruler
The cover ruler becomes the progress bar on every slide.
Measurement language
Every chart in thin lines, ticks and dashes. No stock icons.
Orange is you, purple the sector
Brick and orange show only your own position, purple only the benchmark.
One photo, night rhythm
Photography lives in Istanbul at night; navy slides are breathing points.

05 · SALES NARRATIVE

Twenty-two headlines, one journey.

Sentence first, image second. From a content workshop, competitor decks and the product itself we built the story, flow, sales copy and speaker notes.

Read the headlines in a row and you have read the deck.

01 – 05Opening